It is painful when every time I design for Google image ad banner, I use to decrease the compression rate to fit Google's rule, and I got a poor quality. Now changed, The JPEGmini does a better job in JPEG file compression, it reduce your file size without decrease your quality, almost.
Site: JPEGmini.com
Yes, doing this for the images that will use in a flash ad banner will decrease the swf size as well.
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